ATMOSE closes ICBF 2026 in Utrecht — two days with the Model R at Stand 3.5
ATMOSE closes ICBF 2026 in Utrecht — two days with the Model R at Stand 3.5
Quick answer: ATMOSE exhibited at the International Cargo Bike Festival 2026 at Jaarbeurs Utrecht on 12–13 October, at Stand 3.5 . Over two days we demonstrated the folding front-loading e-cargo bike Model R , showed finish and colour options, and met dealers, distributors and riders from across Europe. The Model R remains in the pre-production phase; series launch, pricing and delivery times will be announced.
This article follows our pre-show invitation of 28 September 2026.
Two days at Stand 3.5
ICBF returned to Jaarbeurs Utrecht for its 2026 edition on 12–13 October, and ATMOSE spent both days on Stand 3.5 with the Model R and the wider range.
The plan for the stand was deliberately simple: rather than talk about folding, invite people to do it. Over the two days, visitors folded and unfolded the Model R themselves, checked its footprint against their own hallways and garages, and asked the practical questions that decide a cargo bike purchase — where it lives when it is not being ridden.
That is the problem the Model R was designed around. A conventional cargo bike is around two metres long, which is an advantage on the road and an obstacle everywhere else: lifts, hallways, basement lockers, car boots. The Model R keeps the full front-loading geometry while riding and reduces its length by roughly 80 cm when folded.
Folded, checked, and rolled away
The most useful thing about a trade show is that you cannot hide behind a spec sheet. Visitors put the bike through the sequence that matters to them, and the stand photo above shows the result: the Model R in its folded state, with its front wheel off and the frame sitting at car-boot height.
With the front wheel removed, the Model R measures 102 × 44 × 76 cm . Folded with the wheel in place, it is 120 × 44 × 85 cm . No rear rack is required to carry it.
Finish and colour options
Alongside the bike, we had our colour sample board on the stand, and it drew nearly as much attention as the Model R itself. Visitors spent time comparing finishes and asking what could be specified on a series build.
Colour and finish selection will be confirmed as part of the series launch. If you would like to be told when the full range of options is published, get in touch .
Also on the stand
The ATMOSE stand covered more than one use case. Alongside the folding Model R, visitors looked at:
- Model Q — the urban cargo bike
- Model V — the adventure-oriented cargo bike, with a bamboo deck fitted to the front carrier
- The wider ATMOSE range, covering family, urban and adventure use cases
Model R at a glance
With 250 W of rated power and assistance limited to 25 km/h, the Model R is a pedelec and therefore legally a bicycle in Germany and comparable European markets — no registration, no insurance requirement and no licence.
What we took away from the conversations
Three things came up repeatedly with dealers and distributors over the two days:
Folding is the demo, not the spec. A shop can show a customer the complete folding sequence in seconds. It answers the storage objection before it is raised — which is why the Model R performed better in person than on paper.
Floor space is the real objection. At 120 × 44 × 85 cm folded, the Model R can be displayed and stored where a conventional cargo bike has no place. In densely built inner-city shops this is often the decisive requirement, and it was the single most common reason dealers stopped at the stand.
Low-maintenance technology keeps the workshop quiet. Belt drive, internal gearing and disc brakes remove most of the routine adjustment work a derailleur and chain setup demands, which lowers warranty and workshop effort over the life of the bike.
What happens next
The Model R is currently in the pre-production phase . Series launch, pricing and delivery times will be announced.
Dealers and distributors who would like to continue the conversation — or to be notified as soon as series details are confirmed — are invited to contact us:
Email: info@atmosecargobike.com
Please include your company name and the country you operate in.
More about the dealer programme: become an official ATMOSE partner
Thank you
Thank you to everyone who came to Stand 3.5, folded the bike, sat on it, measured it and told us honestly what they thought — including the visitors who brought their own bikes to the hall for comparison.
That is the most useful kind of feedback a stand can get, and it goes straight into the series build.
About ATMOSE
ATMOSE develops electric cargo bikes for everyday urban mobility — family transport, commuting and commercial use. The range covers folding, family, urban and adventure cargo bikes, sold through the ATMOSE webshop and a growing network of European dealers, with a two-year warranty and free shipping within the EU. ATMOSE is actively looking for dealers and distributors across Europe.
Press and media
Media representatives who would like product information, images or an interview following ICBF 2026 are welcome to contact us at info@atmosecargobike.com . High-resolution images from the show are available on request.
FAQ
Where was ATMOSE at ICBF 2026? Stand 3.5, Jaarbeurs, Utrecht. The show ran 12–13 October 2026.
What was on display at the stand? The folding front-loading Model R, the colour sample board, the Model Q urban cargo bike, the Model V adventure cargo bike with a bamboo front deck, and the wider ATMOSE range.
Can visitors fold the Model R themselves? Yes — the folding sequence was demonstrated on the stand throughout both days, and visitors folded and unfolded the bike themselves.
How big is the Model R when folded? Folded it measures 120 × 44 × 85 cm. With the front wheel removed, 102 × 44 × 76 cm.
Does it fit in a car boot? With the front wheel removed, 102 × 44 × 76 cm fits most car boots, and no rear rack is required.
Is the Model R available to order? It is currently in the pre-production phase. Series launch, pricing and delivery times will be announced. Dealer enquiries are welcome now.
How do I become an ATMOSE dealer? Start at the dealer and distributor page , or email info@atmosecargobike.com with your company name and country.
Last updated: 14 October 2026
